Land O’Lakes Purina Feed announces the official launch of AMPLI-Calf™ Technology, a revolutionary new calf starter technology now available in selected Land O’Lakes Purina Feed calf starters.  AMPLI-Calf™ Technology is a blend of unique, proprietary ingredients proven to increase feed intake, weight gain and overall height of young dairy calves.

In recent Land O’Lakes Purina Feed research studies, calves fed starter with the new technology consumed 26 pounds (11 percent) more calf starter, gained 17 pounds (14 percent) more weight, and also grew 1.2 inches (3 percent) taller than calves fed a starter without the new technology.

Following the research trials, the new technology was field tested with over 1,100 calves in eight states.  “At seven weeks, the trial group weighed 34 pounds more per calf, on average, than what our control group weighed,” noted Brian Staudinger, of Blue Royal Dairy in Reedsville, Wis.  Eduardo de la Rosa, calf raiser at Gold Dust Dairy in DePere, Wis., commented, “I have had far fewer problems with pneumonia and scours in my calves that were on the starter technology than the ones not on it.”

Considering recent producer-focused market research, AMPLI-Calf™ Technology delivers on all key producer expectations for calf starters.  “This exciting new technology provides superior calf starter intake, structural growth, weight gain and health solutions,” says Elena Lindemann, young animal marketing manager for Land O’Lakes Purina Feed.

Now available in Midwestern states, the AMPLI-Calf™ Technology will be made available in Pennsylvania in the spring of 2008, and in other regions later in the year.

Land O'Lakes Purina Feed LLC is a national organization serving producers through 4,700 local cooperatives and independent dealerships throughout the United States.  The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services.